NEW: Maslow, emergency, up to your arse in alligators - do you have the skills to be successful?

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I have a friend. We"ve just recently created an alliance: we support each other in our goal to build a new business. He builds one for himself, I build one for myself. For fun and profit.

We talk on Skype. He teaches me more about people and about what might be the reason people are underachievers than anyone before... not because he is especially screwed up, but because of the context: we talk to build... different from my normal calls, which are coaching calls... got it?

Here are the things I am learning about what is missing to be a winner, to successfully build something new:

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