Wednesday, December 4, 2013

NEW: Winners and losers: what is the difference between being a winner or a loser?

If you observe, every long running TV show went through a sudden change a year or two ago.

The plots got steeper, the camera movements swifter. Why? Because we live in "attention economy". The rarest resource, the most un-renewable resource is people"s attention.

You need to be sold not to click the channel changer, to stay there sitting. Your attention represents dollar value for the TV company, for the advertisers, for the actors, etc.

They are selling you on watching that, and keep on watching that.

Nothing happens unless somebody sells something... goes the saying, and it is true. When somebody sells something, that also means somebody bought that thing.

Winners are in sales, because they make things happen.

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