March is a survival month. I have been observing it for 30 years. If a business can make it past March, then it will make it another year. This is due to people"s (the buyers who keep business in business) spending habits...
For people, the reason they don"t have money to spend in January, February and March, I think, begins by overspending in December. Then they scramble through January, February and March to make up for the Christmas indulgence.
Most people live hand to mouth, YOLO, Epicurian...
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