All marketers are liars. The likely story... that likely happened but not really

I have been muscle testing, diligently, if the stories that sell products, courses, software, are facts or made-up likely stories.

A likely story is a lie.

We, marketers, are taught: facts tell, but stories sell.

And so every sales letter is one story of another.

I used to be a liar, because I didn"t think life was interesting enough, so I embellished it. I was caught, and it didn"t matter. I just kept making up interesting stories, mostly sob stories about myself.

I was selling myself... and because I didn"t think I had anything to offer, I lied.

CLICK TO CONTINUE